The new professional profile of the Rental Property Manager changes the job of the real estate agent.


The last decade has been characterised by a "rented" economy. More and more often, those who do business are not the owner of the vehicle or product offered. Some of the most famous examples of liquid business are AirBnb, which makes profit from tens of thousands of properties without being the owner, Amazon, which earns from the sale of millions of products but owns less than 10% of what it sells, and Uber, which bases its revenue on millions of private driver rides without even owning a taxi or NCC license.

Also with regard to the real estate market, the trend is the same, especially among the population under 35, as confirmed by SoloAffitti, leader in the sector for over 20 years. The "brick" is no longer seen as a refuge asset in which to invest, as was the case in the 1990s. The uncertainty of the market and the awareness that there may be a big difference between cost and income, discourages more and more people, regardless of age. Added to this is the growing difficulty in obtaining bank credit.

More and more people, therefore, choose to rent a house, sometimes even for short periods, perhaps to meet the need for continuous transfers for work, in an increasingly global and globalized landscape. In response to the needs of an increasingly rapidly changing market, the company has launched the SoloAffitti Hub project which involves the employment of a new professional figure, Rental Property Managers, a sort of evolution of the more traditional real estate agent.

A problem solver, able to work independently, especially remotely, since 70% of SoloAffitti's turnover is generated through activities that do not involve the physical office. The Rental Property Manager represents an added value for those who want to rent a house, but also for those who are looking for it, managing on average 30,000 rental contracts every year, with a positive return on investment of 100%.

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