Coronavirus: according to Reputation Rating Italy might come out stronger


In an increasingly globalized and virtual world, reputation is what defines the identity of a person, a company or an entire nation. Some sectors have always relied on the calculation of these assets more clearly, such as the insurance system, which assigns a class of merit depending on how the individual is thought to drive, or mortgages, whose issuance is preceded by the bank's verification of the applicant's reputation, whether he or she is a good or bad payer.

In difficult circumstances, when factors are involved that destroy the balance, leading to chaos in the systems, such as corporate scandals or in situations like the one we are experiencing today, with a COVID-19 pandemic, one wonders how the reputation is affected. The answer is quite complex, and involves evaluating many assets related to the subject, but experience teaches us that a good reputation is always a winning asset.

"There is still a lot of confusion about the concept of reputation. - Explains Joe Casini, co-founder of Reputation Rating, the only algorithm that evaluates all dimensions of reputation. - Reputation is not limited to what people say online or in the media, it's not just economic or reliability, it has more dimensions, all interconnected. Reputation Rating is the only algorithm that monitors reputation with Blockchain technology. In fact, the quali-quantitative data it collects is saved on a private blockchain that marks the information temporally and immutably. This way we are able to certify the flow of information that goes to contribute to the evaluation of Drivers and Stakeholders of reputation".

"The center of gravity of the economic system is increasingly shifting from capital to the person. And so the right question about a state's reputation and its weight would be 'reputation to whom and reputation to what'. Towards the citizens, towards other countries, towards investors? - Explains Davide Ippolito, co-founder of Reputation Rating and CEO of Zwan, a reputation marketing agency - A country is not a company and health cannot just be the object of interest. Our NHS open to everyone, the undisputed quality of Italian doctors and nurses and the entire training chain in our country has finally had the right revaluation also in terms of reputation. Italy today is taken as an example to follow in the management of the health emergency, and it is plausible to think that its reputation as a country system will be strengthened".

Reputation is composed of many distinct and interconnected assets, which assess the internal perception, for example, by citizens or employees, and external perception, by other governments, customers or suppliers. The overall assessment represents the strength or weakness of the individual. In the case of Italy, the management of the coronavirus emergency could help promote an image of authority and reliability in Italy, and this could translate into economic value, attracting foreign capital from investors in the coming months, but also increasing internal investment in government bonds.

"The data emerging on the platform are clear. While the economic drivers are disastrous, the reputation perceived towards all stakeholders is constantly rising and this is certainly thanks to the Italian institutions, now led by Prime Minister Giuseppe Conte, who have been able to react in the right way, putting at the centre of all the value of human life, taking on a European leadership role in a situation that is far from simple. The hope now is that the maneuvers implemented can prove to be truly far-sighted, helping our country to come out of this deep crisis, perhaps with greater economic strength," concluded Ippolito.

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