Refurbed: the Italian hi-tech startup that in less than a year has revolutionized the market for refurbished products in the country


For some time now, the market for reconditioned technological products has been experiencing great development in Italy, as in the rest of the world. In the last year, however, this sector has undergone a real revolution with the establishment of Refurbed, the hi-tech startup founded in February 2017 by three young Austrians, Peter Windischhofer, Kilian Kaminski and Jürgen Riedl, which in just a couple of years has exceeded 100,000 customers throughout Europe, increasing its turnover volume by 6 times each year.

What sets the company apart from its numerous competitors is the possibility of taking advantage of a free 30-day trial period, a one-year warranty, which can be extended on request, for each product, the specialised assistance offered and a concrete interest in the environment. For each sale, in fact, a tree is planted.

At the beginning of 2019, Refurbed also opened its doors to Italy, where it was immediately a huge success, with a constant growth in the catchment area, month after month. Today, in less than a year, the site has recorded over 1 million views, with the cities of Rome and Milan leading the ranking by number of requests received. The most popular products are iPhones (also available for 200 €) and, more generally, smartphones. After the first purchase, about 80% of users make a second, moving towards the most diverse products, including laptops and tablets, or recommend it to a friend. The average saving for each product is about 40%, a percentage that can vary depending on the device.

A mix that has made the market for reconditioned products open to B2B customers. Until now, in fact, this type of product had always been purchased for private use. The possibility of receiving qualified assistance, the trial period and the guarantee proposed by Refurbed, has also convinced many entrepreneurs, who, in addition to getting products like new at the price of a used, can take advantage of VAT benefits.

"The average life of a smartphone or laptop is 18 months, after which the device starts to give problems, or does not support the latest versions of apps and software, and is almost always thrown away. - Refurbed founders Peter Windischhofer, Kilian Kaminski and Jürgen Riedl comment - This custom has a huge social cost, both for the consumer, who is forced to spend hundreds of euros every two years or so, and in terms of disposal, as it is an expensive and complex process, and for the environment, since many throw them in the ordinary trash, instead of disposing of them with WEEE. Although regenerated products have been found for a long time, most consumers are suspicious of them, fearing that they might break down immediately or give rise to problems. This is what happened to Peter, one of the founders, who bought a used iPhone, which broke down after only a few weeks and, having no guarantee, had to buy a new one out of his pocket. Refurbed was able to respond to the main concern about remanufactured products, namely, the security of having a warranty and specialized assistance. And we believe that this is the key to our success.

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