Why you should consider extending your global PR campaign to Italy


Italy is the third largest economy in the Eurozone and the eighth largest in the world, with a GDP of about 2 trillion dollars (IMF, 2016), foreign investment is one of the key factors for the growth of the country, along with the export of the excellence of Made in Italy.

In addition, italian language being the fourth most widely taught foreign language in the world, Italian is also an official language in several states after English, Spanish and Chinese, is also an official language in several states. All over the world Italian has 90 million total speakers, almost 70 million are native.

Italian is among the twenty-four official languages of the European Union and enjoys the status as official language in:

  • Italy
  • Switzerland
  • San Marino
  • Vatican City
  • Slovenia
  • Croatia
  • Eritrea
  • Brazil

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