Media Relations, the American way

Dealing with the media is a unique challenge as the media have total control over the news that is being offered to them, determining whether they may be of interest to their audience.

The current relationship between an organisation and the media is therefore of vital importance for it to be able to fully express its potential for storytelling. This volume represents an operational reference guide for the public relations professional who intends to deepen and develop his knowledge in the specific branch of relations with the media, using the most effective tools and taking into consideration methodologies aimed at a balanced and pro-active relationship with the media.

In addition to the description of techniques and tools typical of media relations, intended starting from the American experience, which is still the most advanced in the world, the volume provides a broad discussion of the effects of communication through the media on reputation management through advanced techniques of crisis and reputation management.

To buy the book (Italian Language Edition):
Paper version: [ La Feltrinelli | MondadoriStore | IBS ]
E-Book version: [ iTunes | Google Play ]